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Recent submissions

Department of Communication and Media Studies: Recent submissions

Now showing items 1-20 of 193

Communicating product innovation to clients in the microfinance sector the case of nationwide microfinance limited, Ghana

Afful, S.A. (University of Education, Winneba., 2017-12)

This research examined how innovated products are communicated to customers in the microfinance sector with Nationwide Microfinance Limited under study. The study aimed at identifying the various communication channels ...
Gricean Maxims in courtroom discourse an analysis of the Supreme Court proceedings of the 2020 Presidential election petition in Ghana

Appau, A.G. (University of Education, Winneba., 2022-09)

This study examines the observance and non-observance of the Gricean Maxims as used by petitioner‟s witness and counsels during the cross examination session of the 2020 Presidential Election Petition in the supreme court ...
Methods and current challenges in teaching English a case in Bawku municipality

Bukari, F. (University of Education, Winneba., 2019-07)

The study investigated the methods as well as the challenges of teaching English as a second language in the Bawku Municipality. The objectives of the study were to examine the methods of teaching English Language, to ...
Public relations practice in technical universities in Ghana a study of Sunyani Technical University

Kyeremeh, W.B. (University of Education, Winneba., 2018-12)

This study examined public relations practice (PR) in higher educational institutions in Ghana with a focus on Sunyani Technical University. The study adopted the qualitative research and purposively sampled employees ...
Radio listening habits at the workplace a study of Agona Swedru business community

Bormann, B.K. (University of Education, Winneba., 2015-08)

This study investigated the workplace radio listening habits of AgonaSwedru Business Community.This was aimed at assessing how radio supports the business needs of members of AgonaSwedru Business Community. The uses and ...
Reality shows as catalyst for celebrification an analysis of the ‘big brother naija’ (BBN) on social media.

Adu-Dwuomoh, A.A. (University of Education, Winneba., 2023-05)

This study discusses the phenomenon of reality shows as shared by audiences on social media shows in Africa and explores the rewards for participants. Through a qualitative content analysis of a popular reality show in ...
Social media positioning strategies employed by five selected fast -food brand in Ghana

Hill-Mends, J.L. (University of Education, Winneba., 2022-12)

This study investigates the positioning strategies employed by fast-food brand on Instagram in Ghana with the aim of achieving a competitive advantage. The study utilizes a qualitative approach with purposive sampling ...
Promoting corporate social responsibility via television content a study of Vodafone Health line Tv show

Drah, A.K. (University of Education, Winneba., 2015-10)

This study sought to investigate how television content is used to promote CSR in Ghana, using Vodafone Healthline television show as a case for detailed investigation. The Vodafone Healthline television show is a flagship ...
Investigating the communication relationships between lactating mothers in graduate school, their cohorts and their lecturers the case of University Of Education, Winneba

Addrisu, K. (University of Education, Winneba., 2018-12)

This study investigated the communication relationships that existed between lactating student-mothers pursuing graduate programmes and their cohorts, and lecturers and the influence such relationships had on their ...
Marketing communication strategies employed by small and medium scale enterprises in the Accra Central market

Erskine-Sackey, N. M. A. (University of Education, Winneba, 2017)

Every business faces competitive forces that require a strategic approach for competitive advantage. Marketing communication strategies have been one of the key functional strategies that Small and Medium Enterprises (SMEs) ...
Social media and radio news production A study of selected radio stations in Accra

Zakaria, M. (University of Education, Winneba, 2017-07)

The study investigated social media use by two radio stations in Accra (Peace FM and Citi FM), employing cyber ethnography, interviews and documents analysis as well as the Technology Acceptance and Technology Appropriation ...
Public relations practice in the Ghana police service

Issah, J.A. (University of Education, Winneba, 2017-07)

The study sought to investigate and describe the nature of Public Relations practice in the Ghana Police Service. This followed the limited assessment of the nature of Public Relations practice within the Service by ...
Physical insecurity of journalists and the issue of impunity in Ghana a case study of multimedia group limited

Doku, G.P.S (University of Education, Winneba, 2020-07)

Evidence submits that journalists and other media workers are faced with threats and brutalities due to the nature of their job. The problem is recurring due to the impunity of crimes against journalists. This study seeks ...
Phenomenological study of discriminatory practices experienced by foreign students in Ghanaian tertiary institutions a case study of Nigerian students studying in Central University

Tetteh, B.A (University of Education, Winneba, 2018-08)

studying in Central University. This study sought from the five Nigerian students studying in Central University the kinds of discriminatory challenges they faced as they pursued their studies, the impact it had on their ...
Chief executive officers’ social media use a study of selected personalities in Ghana

Agboada, D. J. (University of Education, Winneba, 2017)

The study examines the kinds of posts CEOs share on social media and further investigates how the concepts of self-branding and corporate branding are enacted through the posts. This research, through the lens of Goffman’s ...
Media image of Ghanaian chiefs a content analysis of the daily graphic, the Ghanaian times and the daily guide

Quao, A. (University of Education, Winneba, 2013-08)

The work examined how the media presents the chieftaincy institution and how chiefs are framed in the various local newspapers. It also tried to understand the different frames used by the newspapers to represent chiefs ...
Reading Freire’s pedagogy of the oppressed phenomenological study of 2018 postgraduate sandwich students of Communication and Media Studies Department

Nyamekye, E. S. (University of Education, Winneba, 2020)

Pedagogy of the Oppressed was written decades ago to expose unequal power relationships which result in oppression among humanity. It further introduces critical pedagogy as the antidote to deconstructing oppression. ...
Investigating non-compliance behaviour in kindergarten classroom a study in public schools in Jomoro Municipality, Ghana

Azane, R. A. (University of Education, Winneba, 2020)

The purpose of the study was to investigate pupil‘s non-compliant behaviour and management practices employed by Kindergarten teachers in public KGs in the Jomoro Municipality. The study looked at the forms, effects and ...
Investigating adolescents’ perspectives on traditional gender roles and gender beliefs in the construction of gender role attitudes

Yevu, J. (University of Education, Winneba, 2023)

The exposure to modernity and feminists’ advocacies have brought about the need to reexamine the traditional gender roles of both men and women or boys and girls. This study investigates the perspectives of adolescents ...
Identity construction processes of undergraduate student users of cannabis in a Ghanaian public university

Duodo, E.O. (University of Education, Winneba., 2020-07)

Although there are many studies conducted on cannabis and its effect on the people who use them, with regards to their health, relationships and personal development, each user may have unique reasons and experiences ...

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