Abstract:
This study sought to investigate the conformity of religious programmes on Twin City
Radio and Skyy Power FM to the National Media Commission (NMC)’s guidelines
on religious broadcasting. The study was anchored on the Social Responsibility
Theory. Using the qualitative research approach and the multiple case study as the
design, document analysis was conducted on selected episodes of religious
programmes on the two radio stations. Interviews were also conducted with media
personalities at the two stations. The study found that religious programmes on the
two stations were in the form of sermons, prayer sessions, music shows, talk shows
and live church services. Findings revealed that although both radio stations had
knowledge about the existence of the NMC guidelines, they were not privy to its
dictates. Hence, they did not implement its stipulations fully in their religious
programming. Thus, radio stations in Ghana should be sensitized on the stipulations
of NMC guidelines to encourage their conformity.
Description:
A dissertation in the Department of Communication and Media Studies,
Faculty of Foreign Languages Education and Communication,
submitted to the School of Graduate Studies,
in partial fulfilment of the requirements for award of the degree of
Master of Arts
(Communication Media Studies)
in the University of Education, Winneba
