This study investigated adolescents‟ parasocial interaction with local entertainment celebrities in Ghana. It assessed the gender difference in adolescents‟ parasocial interaction and the relationship between parasocial ...

The adoption of social media by small and emerging businesses as a communication tool has led to the decrease on patronage of the services of people who work in the traditional media sector. Most businesses, notably ...

Religious organisations, particularly charismatic churches have resorted to marketing communication activities in the competitive environment. Given this competition, there are concerns about how churches could sustain ...

The aim of this study is to analyse the advertising product innovation in Ghana's rural banking sector. The AIDA model, the DAGMAR model, and the Contingency theory were used to better understand the motivations for ...

Conflict has remained a shackle that deters the progress of countries, especially developing nations and the media have a role to play in de-escalating conflict situations. The study examines the coverage of conflict by ...

This study investigates the effectiveness of mobile money (MoMo) fraud awareness campaigns of MTN Ghana, drawing on the persuasion theory and deception theories. Employing a qualitative case study design, the research ...

This study seeks to analyze the use of Grice’s cooperative principle and its maxims in The Day show, a television talk show on TV3. Seven different videos, representing seven episodes with distinctive themes were purposively ...

Mining companies depend on the approval of influential stakeholders in the environments where they operate, hence the need to demonstrate that they are sustainable. This study investigated the sustainability communication ...

This study examines the ways by which Public Service Broadcasting programming and coverage serve the vulnerable using GBC Radio Upper West as a case study. The study was anchored on the tenets of Public Service Broadcasting, ...

This study examined the brand sponsorship of the 2019 Winneba Masquerade Festival (WMF). It specifically explored the motivating factors of festival organizers for seeking sponsorship from certain selected brands and ...