All over the world, symbols play a pivotal role in our daily lives which breaks boundaries where language cannot penetrate thus they exist in all walks of life. It is the basis of social, religious, political, economic ...

This study explores the online advertising strategies of telecommunications networks in Ghana, focusing specifically on YouTube video advertisements. Employing qualitative content analysis, the study examines prevalent ...

The study investigated the communication channels used in the governance structure of the Yilo Krobo Municipal Assembly in its engagement with the local and community members. A qualitative approach based on the case study ...

The study evaluated the nature of internal communication as well as role of internal communication within Tamale Technical University's management in enhancing lecturers' work commitment. Data was drawn from multiple ...

Communication strategy has become an essential component of the success of organisations. The efficacy of an organisation's communication, on the other hand, is based on the technique it uses to communicate information ...

The study sought to analyse the discourse features of President Akufo-Addo’s news stories on galamsey in the Daily Graphic Newspaper from January 2021 to May, 2021. The study sought to identify power and ideology employed ...

This study examines the prominence given to crime news stories in two of Ghana’s foremost newspapers, the Daily Graphic and Daily Guide, because literature has established dearth of studies on coverage of crime news in ...

This study examined the newspaper coverage of ssustainable development goal (SDG) four in the Daily Graphic from 2016 to 2020. The study investigated the attention the newspaper attaches to stories on SDG Four, determined ...

Music video is one of the most favoured forms of entertainment in the world today and it is used by music video producers and artists to vend ideas, personalities and products. Studies on music videos over the years have ...

Reality television shows are a relatively new genre on television that intriguingly draw in and hold the interest of different viewer demographics. One of the most common types of reality shows is a reality dating show. ...