Abstract:
In recent years, the rise of online prostitution has been fueled by technological
advancements and the unregulated nature of the internet. The sex industry has readily
embraced these new information technologies, providing men with enhanced access to
women and children for sexual purposes. This has created a symbiotic relationship
between the internet and the sex industry, with both parties benefiting from this
arrangement. Traditional street-based prostitution has gradually shifted to online
platforms, allowing women to engage in prostitution discreetly from the safety of their
own homes. This study specifically focused on the use of Snapchat, a widely used
global communication application, as a facilitator of online prostitution in Ghana. The
research delved into how the internet is effectively utilized for advertising prostitution
primarily through the development of social networking sites. Employing
phenomenology and observation as research methodologies, the study involved the
participation of six online prostitutes. The findings from the study shed light on the
motivations behind engaging in online prostitution on Snapchat. Participants
highlighted that the platform offered greater security, convenience, and an element of
enjoyment compared to traditional methods. They utilized various methods of
communication, both verbal and non-verbal, to convey their status as prostitutes to their
followers on Snapchat. These methods included body advertisement, sexting, video
updates, and direct posts. Overall, the study highlighted the significant role played by
technological advancements and online platforms like Snapchat in the proliferation of
online prostitution. It underscored the need for regulations and measures to address the
challenges associated with the unregulated use of the internet in the sex industry. By
understanding the dynamics of online prostitution, policymakers and stakeholders can
develop more effective strategies to protect vulnerable individuals and ensure the
overall well-being of society
Description:
A Dissertation in the Department of Development Communication,
School of Communication and Media Studies, submitted to the School of
Graduate Studies in partial fulfilment
Of the requirements for the award of the degree of
Master of Art
(Development Communication)
in the University of Education, Winneba.
