Abstract:
The study's aim was to evaluate the problems that abnormal figures face while
selecting fashion dresses. The quantitative research design was used. For the study,
the researcher used a descriptive research technique. The study target population were
Keta Municipality, fashion designers. There have been one hundred ninety fashion
designers designers in total. The sample size was respondents and were selected using
random sampling strategies. The main information collection tool became a
questionnaire. All quantitative responses from the questionnaire have processed the
use of the PC based statistical tool for social scientists (SPSS version 22). The
questionnaire items had been taken care of, coded, and entered into the SPSS
programme to generate frequencies and chances, and the information was displayed
with the use of frequency distribution tables. According to the study's findings, 72.7%
of respondents agreed that overweight girls are more likely to be stigmatized by
fashion designers. Furthermore, 59.5% of respondents agreed that weight
discrimination causes social stigmatism and stereotyping, which can lead to
depression, discrimination, and binge eating. Furthermore, 72.7% of respondents
agreed that weight discrimination has a negative impact on the availability of fashion
options. It may result in a lack of style options for customers, further marginalizing
them. According to the study findings, 68.6% of respondents agreed that the fashion
industry consistently communicates and endorses an ideal of thinness, through both
the models used in advertising and the clothing sizes offered by major retailers.
According to the study, fashion designers should maintain a certain level of
customization required for clients with irregular figures, and fashion designers should
research to find out additional fashion information typically required from a
secondary source such as a website or a workshop to sew for irregular figures.
Description:
A Dissertation in the Department of Fashion and Textiles Education, Faculty of
Vocational Education, Submitted to the School of Graduate Studies, University
of Education, Winneba, in partial fulfilment of the requirements for the award of
the Master of Technology in Fashion Design and Textiles degree