Challenges irregular body figures face in their choice of clothes

Abstract

The study's aim was to evaluate the problems that abnormal figures face while selecting fashion dresses. The quantitative research design was used. For the study, the researcher used a descriptive research technique. The study target population were Keta Municipality, fashion designers. There have been one hundred ninety fashion designers designers in total. The sample size was respondents and were selected using random sampling strategies. The main information collection tool became a questionnaire. All quantitative responses from the questionnaire have processed the use of the PC based statistical tool for social scientists (SPSS version 22). The questionnaire items had been taken care of, coded, and entered into the SPSS programme to generate frequencies and chances, and the information was displayed with the use of frequency distribution tables. According to the study's findings, 72.7% of respondents agreed that overweight girls are more likely to be stigmatized by fashion designers. Furthermore, 59.5% of respondents agreed that weight discrimination causes social stigmatism and stereotyping, which can lead to depression, discrimination, and binge eating. Furthermore, 72.7% of respondents agreed that weight discrimination has a negative impact on the availability of fashion options. It may result in a lack of style options for customers, further marginalizing them. According to the study findings, 68.6% of respondents agreed that the fashion industry consistently communicates and endorses an ideal of thinness, through both the models used in advertising and the clothing sizes offered by major retailers. According to the study, fashion designers should maintain a certain level of customization required for clients with irregular figures, and fashion designers should research to find out additional fashion information typically required from a secondary source such as a website or a workshop to sew for irregular figures.