Abstract:
This study investigated the News Media coverage of Midland Savings and Loans crisis
which occurred in 2018. Through a qualitative thematic content analysis, a total of 20
news articles from the Daily Graphic and the Daily Guide were analyzed to examine the
dominant news frames, the different news frames and tone of voice present in the
selected newspapers. The findings revealed that blame attribution, identification of a
cause, solution, solidarity and moral evaluation frame were the dominant news frames
employed by the selected newspapers. The study also found that the two dailies employ
approximately identification of a cause frame in their reportage. The other four dominant
frames were used differently by the selected newspapers. Moral evaluation was the least
used frame in the reportage of the selected newspapers. Additionally, the prevalent tone
of voice was negative in the two media outlets.
Description:
A dissertation in the Department of Communication and Media Studies,
Faculty of Foreign Languages Communication and Education
Submitted to the School of Graduate Studies in partial fulfillment
Of the requirement for the award of the degree of
Master of Arts
(Communication and Media Studies)
In the University of Education, Winneba
2021
