Abstract:
The study was conducted to investigate university students’ acceptance of mobile
money transactions using students from University of Education, Winneba. The study
added trust of service providers, and network services into UTAUT model to
investigate the acceptance of mobile money transactions. The study employed survey
research design with quantitative approach of data collection. A total number of 536
students from University of Education, Winneba were used for the study. The
quantitative data were analyzed using multiple linear regression. The research
instrument used in the study were adopted from previous studies. The findings
revealed that: trust of service providers, network services, performance expectancy,
effort expectancy, facilitating condition factors have influence on university students’
acceptance of mobile money transactions. Surprisingly, social influence has no
influence on the students’ acceptance and trust of service providers, network services
were also found to have positive influence on performance expectancy. The findings
of this study could inform policy makers of money service customers about readiness
to use transaction which might lead to a review of the current transaction provided to
students or customers.
Description:
A dissertation in the Department of Accounting, School of Business, submitted to the School of Graduate Studies, in partial fulfilment of the requirements for the award of
Master of Business Administration (Accounting) in the University of Education, Winneba
NOVEMBER, 2021
