Factors that influence the adoption of mobile money transactions A case of UEW Students

Abstract

The study was conducted to investigate university students’ acceptance of mobile money transactions using students from University of Education, Winneba. The study added trust of service providers, and network services into UTAUT model to investigate the acceptance of mobile money transactions. The study employed survey research design with quantitative approach of data collection. A total number of 536 students from University of Education, Winneba were used for the study. The quantitative data were analyzed using multiple linear regression. The research instrument used in the study were adopted from previous studies. The findings revealed that: trust of service providers, network services, performance expectancy, effort expectancy, facilitating condition factors have influence on university students’ acceptance of mobile money transactions. Surprisingly, social influence has no influence on the students’ acceptance and trust of service providers, network services were also found to have positive influence on performance expectancy. The findings of this study could inform policy makers of money service customers about readiness to use transaction which might lead to a review of the current transaction provided to students or customers.