Abstract:
According to Kurz (2010) Entrepreneurship in the fashion industry is a significant
issue since the fashion business landscape consists of many small players that
compete on the fashion market. He further stressed that the many fashion
entrepreneurs who start up their own businesses are confronted with personal and
business challenges. These businesses need a structured venture and strong business
foundations including entrepreneurial skills to help them survive in difficult times like
the COVID 19. Also, it has been established that many start-ups always face
challenges during the first few years of a new entrepreneurial venture (Cytak et al,
2016). The purpose of the study explored how entrepreneurial skills could be applied
in the fashion industry at the Tanoso in the Kwadaso Municipality. The objective of
the study looked into the nature of activities in the fashion industry, the
entrepreneurial skills used by the professionals in the fashion industry, the challenges
faced by professionals in the fashion industry and the importance of entrepreneurial
skills in the fashion industry. The study used the quantitative research design with a
sample size of fifty (50). The study adopted convenience and purposive sampling
procedures to select the 50 respondents. The research instruments used were
questionnaires and interviews guides. The study revealed that entrepreneurial skills
can positively enhance Business Growth. It was discovered that business incubators
for creative entrepreneurs, the partnership of a fashion designer and business partner
could help support the growth of the fashion firms. Finally, the research called for
Government support, Banks and Donor agencies to financially support entrepreneurs
and further sponsor a comprehensive training programme for successful fashion
businesses to enable them gain the required entrepreneurial skills for greater job
creation, social stability and economic welfare in Ghana.
Description:
A Dissertation Presented to the Department of Fashion Design and Textiles Education, Faculty of Vocational Education - Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development-Kumasi, in partial fulfilment of the requirement for the award of Master of Technology in Fashion Design and Textiles
DECEMBER, 2021