The application of entrepreneurial skills in the fashion industry: A case of Tanoso in the Kwadaso Municipality

Abstract

According to Kurz (2010) Entrepreneurship in the fashion industry is a significant issue since the fashion business landscape consists of many small players that compete on the fashion market. He further stressed that the many fashion entrepreneurs who start up their own businesses are confronted with personal and business challenges. These businesses need a structured venture and strong business foundations including entrepreneurial skills to help them survive in difficult times like the COVID 19. Also, it has been established that many start-ups always face challenges during the first few years of a new entrepreneurial venture (Cytak et al, 2016). The purpose of the study explored how entrepreneurial skills could be applied in the fashion industry at the Tanoso in the Kwadaso Municipality. The objective of the study looked into the nature of activities in the fashion industry, the entrepreneurial skills used by the professionals in the fashion industry, the challenges faced by professionals in the fashion industry and the importance of entrepreneurial skills in the fashion industry. The study used the quantitative research design with a sample size of fifty (50). The study adopted convenience and purposive sampling procedures to select the 50 respondents. The research instruments used were questionnaires and interviews guides. The study revealed that entrepreneurial skills can positively enhance Business Growth. It was discovered that business incubators for creative entrepreneurs, the partnership of a fashion designer and business partner could help support the growth of the fashion firms. Finally, the research called for Government support, Banks and Donor agencies to financially support entrepreneurs and further sponsor a comprehensive training programme for successful fashion businesses to enable them gain the required entrepreneurial skills for greater job creation, social stability and economic welfare in Ghana.