Abstract:
The purpose of this study was to assess customers’ perception and purchase intention
of coco wood furniture. The study was guided by the following objectives; to evaluate
customer’s perception of coco wood furniture with respect to functionality and
aesthetics. To identify the environmentally friendliness of coco wood chair and their
satisfaction with customers. To evaluate customers purchase intention of coco wood
furniture. The study was done by research and analysis for designer’s consideration
factors such as durability, function, aesthetics, environmentally friendliness, and
purchase intention. A descriptive quantitative research method was used. Primary data
was collected using a five scale Likert questionnaire. The questionnaire was distributed
to the 2018 Sandwich and Distance students of the University of Education, Winneba Kumasi Campus. Data submitted through questionnaire was entered into Statistical
Package for Social Sciences (SPSS v 21) statistical software and analyzed for
descriptive statistics. Sampling technique was used to select a population sample from
the entire University student’s population. Descriptive statistics was used to analyze
data. Tables were used in rating the data to establish the relationship between variables.
The research found out that the durability, function, aesthetics, environmentally
friendliness, and purchase intention of the coco wood chair have positively influenced
on the respondents comment. The study therefore further recommends that the Ministry
of Tourism, Culture and Creative Arts and other stakeholders should encourage the
nation’s TVET institution and wood workers in the coastal towns to harvest, process
and use the over-aged coconut trees for furniture and other related use in other to
contribute to the conservation of the forest.
Description:
A project in the Department of Construction and Wood Technology, Faculty of
Technical Education, submitted to the School of Graduate Studies, University of
Education, Winneba in partial fulfillment of the requirements for award of the
Master of Technology (wood) degree.
AUGUST, 2018