The aim of this study is to analyse the advertising product innovation in Ghana's rural banking sector. The AIDA model, the DAGMAR model, and the Contingency theory were used to better understand the motivations for the ...

Digital divide is the gap in social and economic equality that occurs when some segments of a given population do not have equal access to Information and Communications Technology (ICTs) and reliable high-speed internet ...

This study investigates cyber fraud among the youth in Ghana. The objectives of the study was to investigate the scope of cyber fraud, explore the factors that motivate the youth in engaging in cyber fraud and also ...

The study investigated the experiences of female sports journalists in Ghana. The study was based on the feminist and stereotype theories. The research investigated selected female sports journalists‟ lived experiences ...

This study examined the media coverage of women leaders in political and non-political spaces. The study identified the frames used in news coverage and the degree to which the representations reinforce the theoretical ...

The advent of internet and the Social Networking Sites (SNSs) is another significant phenomenon that is shaping social interaction. SNSs have opened the doors of communication, allowing people from around the world to ...

This study investigated the perspectives of community members on two women empowerment programmes on Radio Peace. The study used the qualitative method approach. A purposive sampling technique was used to sample twenty-five ...

This study focused on the trend of Public Relations practice in a non-profit organisation, the Presbyterian Church of Ghana, using the Grunig & Hunt Model of Public Relations. Utilising the purposive sampling technique, ...

The aim of this study is to analyse the advertising product innovation in Ghana's rural banking sector. The AIDA model, the DAGMAR model, and the Contingency theory were used to better understand the motivations for ...

Mining companies depend on the approval of influential stakeholders in the environments where they operate, hence the need to demonstrate that they are sustainable. This study investigated the sustainability communication ...