Browsing Department of Communication and Media Studies by Subject "Accra"

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Marketing communication strategies employed by small and medium scale enterprises in the Accra Central market

Erskine-Sackey, N. M. A. (University of Education, Winneba, 2017)

Every business faces competitive forces that require a strategic approach for competitive advantage. Marketing communication strategies have been one of the key functional strategies that Small and Medium Enterprises (SMEs) ...
Portrayal of gender in the telenovela, Saraswatichandra perspectives of viewers in Accra

Akelala, C. (University of Education, Winneba, 2020)

This study seeks to highlight the various kinds of gender issues portrayed in the telenovela Saraswatichandra and the reception of these issues among viewers in Accra using qualitative content analysis. The purposive ...
Social media and radio news production A study of selected radio stations in Accra

Zakaria, M. (University of Education, Winneba, 2017)

The study investigated social media use by two radio stations in Accra (Peace FM and Citi FM), employing cyber ethnography, interviews and documents analysis as well as the Technology Acceptance and Technology Appropriation ...

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