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Public relations practice in technical universities in Ghana a study of Sunyani Technical University

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dc.contributor.author Kyeremeh, W.B.
dc.date.accessioned 2024-11-05T14:00:34Z
dc.date.available 2024-11-05T14:00:34Z
dc.date.issued 2018-12
dc.identifier.uri http://41.74.91.244:8080/handle/123456789/4554
dc.description A THESIS IN THE DEPARTMENT OF COMMUNICATION AND MEDIA STUDIES, FACULTY OF FOREIGN LANGUAGES AND COMMUNICATION, SUBMITTED TO THE SCHOOL OF GRADUATE STUDIES, UNIVERSITY OF EDUCATION, WINNEBA IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE MASTER OF ARTS (COMMUNICATION AND MEDIA STUDIES) DEGREE en_US
dc.description.abstract This study examined public relations practice (PR) in higher educational institutions in Ghana with a focus on Sunyani Technical University. The study adopted the qualitative research and purposively sampled employees at the registry, Heads of Department and other management staff within the university. In all 35 participants comprising 15 employees at the Registry, 16 Departmental Heads and 4 Deans participated in the study. The results of the study revealed that the role of the PR unit is that of a communication technician. The role is therefore output focus. The PR unit is not deeply involved in organisational decision-making, but implements public relations programmes such as writing press releases, organising events or producing web content. This role increases students’ motivation and public acceptance of the technical educational system and helps in increasing students’ patronage. The PR unit however, has challenges including lack of resources, lack of understanding of the role of the PR unit, lack of a consensus on what the term PR means and the lack of adequate knowledge, all of which hamper the operations of the PR unit. The study recommends that the PR unit be deeply involved in the decision-making of the University. The study therefore will inform both the management and the PR department on the relevance of their coordination towards the achievements of the goal of the Sunyani Technical University. en_US
dc.language.iso en en_US
dc.publisher University of Education, Winneba. en_US
dc.subject Public relations en_US
dc.subject Technical universities en_US
dc.title Public relations practice in technical universities in Ghana a study of Sunyani Technical University en_US
dc.type Article en_US


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