The perceived service satisfaction of Accounting students in UEW in using online learning in the era of Covid -19

Abstract

This mixed method study investigated the determinants of students’ satisfaction with their online learning experience at the University of Education Winneba during the era of COVID-19 pandemic. The data was collected from 294 undergraduates enrolled in Business Administration with the concentration being in students in accounting. The results of the Structural Equation Modelling (SEM) revealed that the independent variables of the model, including: perceived learner motivation, perceived challenges of e-learning, and interaction significantly affected students’ satisfaction with their new online learning experience. Out of the three constructs, perceived challenges of online learning have the strongest effect on students’ satisfaction. Among the challenges faced by the online learner network problems were crucial followed by technical challenges which did not only affect student’s motivation level but also affected the motivation in self-regulating their learning environments. The study has several implications for both creating and ensuring the long-term sustainability of productive and student-friendly online learning spaces in higher education.