Abstract:
The purpose of this study was to assess the consumption patterns of locally-produced
clothing by teachers of Tumu Senior High/Technical School in Sissala East district of the
Upper West Region. Using the quantitative research approach, the study employed the
census sampling technique to select all the 86 teachers of the Tumu Senior High/Technical
School. The study found that Teachers at the Tumu Senior High/Technical School choose
their preferred clothing once a year, and no one else does that for them and that the teachers
take their clothing information from store displays, magazines, catalogues and other print
media as well as social media. It was also discovered that teachers of Tumu Senior
High/Technical School choose their clothing primarily based on how durable the clothing
is, the price of the clothing, how good it is a fit on them and how comfortable they believe
it can be on them. It was also established that socioeconomic factors such as price, income
level/economic status, level of physical activity, profession and peer group influence are
major factors that influence the teachers of Tumu Senior High/Technical School’s
decisions concerning the selection or consumption of locally produced clothing. It was
recommended that locally-produced clothing manufacturers consider different marketing
applications to influence teachers’ choices in consuming locally-produced clothing. And
that, locally-produced clothing producers must address themselves to psychological, socio economic and clothing characteristics influencing teachers clothing sel
Description:
A Dissertation in the Department of Fashion Design and Textiles Education, Faculty
of Vocational Education, submitted to the School of Graduate Studies, University of
Education, Winneba, in partial fulfilment of the requirements for the award of the
Master of Technology Education (Fashion Design and Textiles) degree