Appearance management and clothing a case study of female young adults in Gbewaa College of Education, Bawku Presbyterian Nursing and Midwifery Training College, Ghana

Abstract

Clothing generally is of great interest to mankind and it is influenced by the culture of people. The study therefore attempts to assess the changing trends and significance of culture regarding dresses, appearance management and personality. To give a firm indication and implication for immediate action to be taken. The researcher used a descriptive survey for the study and the instruments used to collect the data were questionnaire, interview and observation. The population of the study was centered mainly on female young students and female tutors in GBE - Pusiga and BPNMC - Bawku. Purposive sampling and Basic Random Sampling were used to conduct this research. The sample size was three hundred and ten (310). This was made up of two hundred and ninety two female young students from both institution and eighteen female tutors from both institutions. The Researcher analysed the data using a descriptive statistics (Tables, Charts, Mean and Standard Deviation). Among others, the study revealed that most female young students in both colleges do not have an in-depth knowledge of appearance management and clothing, therefore dress inappropriately. Another, findings revealed that some female young students do not know that clothes can improve their appearance but rather think of only diet, exercise, drugs and surgery that can improve their appearance. To address these issues of ignorance, the researcher recommended that, appearance management should be taught at all levels of education to further improve upon the outlook or appearance of female students. It is recommended that producers of fashion goods use relevance figure types for a particular style and the marketing strategies should be based on individual figure types of female young adults of both institutions. It is hoped that study will inform all female young adults about their appearance and how to manage them with clothes.