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A critical discourse analysis of selected children’s animated cartoons of African origin

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dc.contributor.author Okuley, J. N. S.
dc.date.accessioned 2024-03-12T15:29:59Z
dc.date.available 2024-03-12T15:29:59Z
dc.date.issued 2023
dc.identifier.uri http://41.74.91.244:8080/handle/123456789/2316
dc.description A thesis in the Department of Communication Instruction, School of Communication and Media Studies, submitted to the School of Graduate Studies in partial fulfillment of the requirements for the award of the degree of Master of Philosophy (Communication Instruction) in the University of Education, Winneba MAY, 2023 en_US
dc.description.abstract Animated cartoons are one of the most popular tools of popular culture which do not only provide entertainment for children but also serve as agents of socialisation capable of shaping, changing and influencing the perception of children. Using Thompson’s modes of ideology, this study provides a critical discourse analysis of power, hegemony and ideology in some selected children’s animated cartoons of African origin. Data is gathered through document analysis and analysed textually and thematically. The findings revealed that animated cartoons are embedded with themes such of violence, dynamism of culture, social values, belief in superstition and the supernatural, power imbalance and discrimination. The study further shows that animated cartoons are mediums for the dissemination of ideologies and the enactment of relations of power and hegemony. This study concludes that animated cartoons contribute to the sustenance of relations of power and hegemony and the spreading of certain ideologies. The outcome of this study leads to an understanding of how language can be used in children’s media to foster positive social change through the development of animated cartoons with appropriate messages capable of moulding the attitudes and mindsets of children. This study therefore recommends the critical analyses of content creation by producers and regulators of children’s media for their appropriateness in terms of embedded ideological and hegemonic tendencies. en_US
dc.language.iso en en_US
dc.publisher University of Education, Winneba en_US
dc.subject discourse analysis en_US
dc.subject children’s animated cartoons en_US
dc.subject African origin en_US
dc.title A critical discourse analysis of selected children’s animated cartoons of African origin en_US
dc.type Thesis en_US


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