Abstract:
This study investigated how graduate students in the four Dpartments of
Faculty of Foreign Languages Education and Communication (FFLEC) use
new media technologies. The students were purposively sampled from the
four Departments in FFLEC and interviewed. The study adopted the Unified
Theory of Acceptance and Use of Technology (UTAUT) and Technology
Appropriation Model to properly contextualize the research. The graduate
students were of the view that the social connection provided by an
information system is moderated by the relationship between digital usage
and access by students. The study also revealed that due to the amount of
information provided online, the phenomenon of digital inequality as a result
of degree of usage was experienced differently; younger students users of
social media share a lot about themselves in their interaction than older
graduate students. It was further found that students from the
Communication and Media Studies Department appropriate new media
technologies for activities such as research, personal communication and
commercial transaction while students from the Departments of English
Education, French Education and Applied Linguistics mainly use it for
personal communication and other social interactions including social
media. The study recommends further studies in new media usage in the
curricular to help understand the new media culture, and the inequalities that
arise through usage.
Description:
A dissertation in the Department of Communication
and Media Studies, Faculty of Foreign Languages
Education and Communication, submitted to the School of
Graduate Studies in partial fulfilment
of the requirements for the award of the degree of
Master of Philosophy
(Business Communication)
in the University of Education, Winneba
SEPTEMBER, 2019