Abstract:
This study examined event planning and management by hospitality facilities, using
the African Regent and Mensvic Grand Hotels located in Accra, as a case study. The
specific objectives were to identify events that are planned and undertaken by the
hotels, examine the knowledge and awareness of event management techniques by
managers of the hotels and examine the expectations and satisfaction levels of their
clients. Using mixed research method, the case study design was adopted, with a
sample of sixty respondents made up of 10 event planners selected purposively and 50
individuals or clients of two hotels. The clients were selected using convenient
sampling. The study revealed that whilst religious and socialization activities
dominated events organised by the two hotels, only a few of the events organized
covered corporate conferences, meetings and workshops. Most of the respondents
expressed satisfaction with the outcome of the events they have attended, intimating
that the events orgnised at the hotels were found to be very convenient. However,
some managers of the hotels were found to have received no training in the planning
and management of events. Among the recommendations of the study are that there
should be proper supervision and in-service training for the various departments within
the hospitality facilities concerned with the execution of events and that both event
planners and clients of such events should be cautioned on the importance of proper
time management, to ensure that events commence and end on time to prevent
frustrations and customer dissatisfaction.
Description:
A Dissertation in the Department of HOSPITALITY AND TOURISM
EDUCATION, Faculty of VOCATIONAL/TECHNICAL EDUCATION,
submitted to the School of Graduate Studies, University of Education, Winneba,
in partial fulfilment of the requirements for award of the Master of Technology
(Hospitality and Tourism) degree
SEPTEMBER, 2016