Abstract:
This study examines how vehicle owners and drivers in and around Tarkwa in the
Western Region of Ghana use their vehicle inscriptions to construct their identity. With
interview and observation, data was collected from twenty inscriptions and analysed.
Hecht et al’s communication theory of identity and Adamo Semiotics formed the
theoretical framework of the study. Meanings of the inscriptions were also solicited from
their authors through interviews. The study discovered that there are social, Christian,
Muslim and Traditional identities among drivers and car owners in and around Tarkwa.
The study also discovered that the choice of words used in the inscriptions help one to
identify the type of identity. Finally, the study recommends to society to identify authors
identities using their choice of registers in the inscriptions.
Description:
A DISSERTATION IN THE DEPARTMENT OF COMMUNICATION AND
MEDIA STUDIES, FACULTY OF FOREIGN LANGUAGES EDUCATION
AND COMMUNICATION, SUBMITTED TO THE SCHOOL OF GRADUATE
STUDIES, UNIVERSITY OF EDUCATION, WINNEBA, IN PARTIAL
FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE
DEGREE OF MASTER OF ARTS IN COMMUNICATION AND MEDIA
STUDIES (COMMUNICATION SKILLS) OF THE UNIVERSITY OF
EDUCATION, WINNEBA.
DECEMBER, 2018