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Browsing Department of Marketing /Procurement /Purchasing and Supply by Subject "customer loyalty"

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Relationship marketing and customer loyalty, does information communication technology (ict) matter (a case study of Zenith Bank Ghana)

Owusu, M. A. (University of Education, Winneba, 2022)

The purpose of the study was to investigate the effect of relationship marketing (RM) on customer loyalty moderated by information communication technology (ICT). The study examines a comprehensive set of variables providing ...

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