Abstract:
The main purpose of the study was to assess the role of fashion designers in the sustenance of the
garment and textiles industries in Ghana. The research design for the study is case study.
Qualitative research methods were used for the study. The population for the study involved
fashion designers, customers in fashion shops in the Tumu the Sissala East District. The research
used the random sampling technique to select 66 respondents for the study. Questionnaires were
the main research instrument used for data collection. Statistical package for social sciences
version 18 was used to analyse data. Data was presented using Tables and figures to display
findings. The study findings concluded that the role of fashion designers is to use intelligent
fashion designs to reduce the social and environmental impact of a fashion product’s lifecycle, to
create a longer-lasting and better-functioning product, thereby reducing the need to replace
clothes often, to consider the environmental effects of the colours and prints they choose for their
fashion collection. Moreover, the study results concluded that the challenges faced by fashion
designers are the brand imitation of fashion design and piracy, lack of funds to expand the
fashion design business, lack of records keeping practices among fashion designers, inability to
reduce the amount of solid and hazardous waste in packaging are challenges affecting fashion
designers in the industry. To sustain development and growth of the fashion industry, the
stakeholders in the fashion industry must check brand imitation of fashion design and piracy to
improve profitability in the fashion design industry, fashion designers must be encouraged to
reduce the amount of solid and hazardous waste in their packaging, fashion designers must keep
proper records of transactions to improve the business, the banks, Microfinance and financial
institutions must provide flexible loans to fashion designers to expand their business.
Description:
A thesis in the Department of Fashion and Textiles Design, Faculty of Technical and
Vocational Education, submitted to the school of Graduate Studies, University of
Education, Winneba, Kumasi Campus in partial fulfilment of the requirements for the
award of the Master of Technology, Fashion and Textile Design
