Abstract:
The Metropolis is endowed with unique tourism products, yet this opportunity is not well
utilized, leading to loss of revenue in this section of the Metropolis. Improved patronage
of the tourist sites will lead to revival of the cultural heritage of its host communities and
economic empowerment. The main objective is to access the level of public awareness of
tourist sites within communities in the Tamale Metropolis. Data was gathered from
documented evidence. Both closed ended and open ended as well as likert scale were
embodied in the questionnaire and interview guide were administered to community
members, potential tourists, custodians of the tourist site and tour guards. Results from the
study show that, level of awareness was very low with 10.34%. Assessment of the level of
satisfaction to tourist‟s sites by local residence was 44.83% dissatisfied. Level of
participation of respondent in tourism activities within the Tamale Metropolis was 35.35%
below average. Lack of economic ability and lack of transparency on the part of
management was also a factor. The results also showed the challenges of tourist‟s sites
which includes insufficient recreational facilities. The awareness level is low, very little is
heard from the actors of the sites including Government and its tourisms related agencies
especially Ghana Tourism Authorities (GTA) to promote the sites for international
recognition. Recommendation, all stakeholders must initiate awareness programmes for
local inhabitants in the metropolis in general. An expansion in local tourism industry is
relevant to ensure massive community participation by expanding the industry to create
small business that will give opportunities for employment in the communities. Attractive
facilities should be provided at the tourist sites to make it more comfortable and attractive
for prospective tourists.
Description:
A DISSERTATION IN DEPARTMENT OF HOSPITALITY AND TOURISM
EDUCATION, FACULTY OF VOCATIONAL EDUCATION SUBMITTED TO
THE SCHOOL OF GRADUATE STUDIES, UNIVERSITY OF EDUCATION,
WINNEBA, FOR THE AWARD OF THE MASTER OF TECHNOLOGY
EDUCATION (CATERING AND HOSPITALITY) DEGREE