Institutional review of care labelling in Ghana A case study of Ghana standard authority in Accra Metropolis in the Greater Accra Region

Abstract

Proper clothing care practices increase clothing lifespan, which indirectly reduces the expenses of consumers in these times of economic hardship. The purpose of the study was to examine the Ghana Standard Authority on care labelling clothing and textiles products and their effectiveness in Ghana. Quantitative research design was adopted and a purposive sampling method was used to select 75 clothing consumers to participate in the study. A well-structured questionnaire was used to solicit information from consumers. Statistical procedures used in data analysis were mainly means and standard deviations, independent-samples t test, and frequency and percentages. Findings from the study showed that in terms of making purchasing decisions, consumers do not consider care labels at the point of purchase. It was also revealed that consumers have little knowledge about care label. In terms of performance of the Ghana Standard Authority it was revealed that they are doing well in terms of protecting consumers by inspecting all imported and locally manufactured goods. Nevertheless, they do not educate consumers about the importance of care labels. Based on the findings of the study, it has been recommended that the Ghana Standard Authority in conjunction with the National Commission for Civic Education to educate consumers about the importance of care labels.