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Assessing the impact of persuasive features on user�s intention to continuous use: the case of academic social networking sites

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dc.contributor.author Wiafe I.
dc.contributor.author Koranteng F.N.
dc.contributor.author Kastriku F.A.
dc.contributor.author Gyamera G.O.
dc.date.accessioned 2022-10-31T15:05:07Z
dc.date.available 2022-10-31T15:05:07Z
dc.date.issued 2022
dc.identifier.issn 0144929X
dc.identifier.other 10.1080/0144929X.2020.1832146
dc.identifier.uri http://41.74.91.244:8080/handle/123456789/261
dc.description Wiafe, I., Department of Computer Science, University of Ghana, Accra, Ghana; Koranteng, F.N., Department of Information Technology Education, University of Education, Kumasi, Ghana; Kastriku, F.A., Department of Computer Science, University of Ghana, Accra, Ghana; Gyamera, G.O., Department of Development Policy, Ghana Institute of management and Public Administration, Accra, Ghana en_US
dc.description.abstract Social networking sites enable people to connect, communicate and share ideas. These sites have therefore become key for information sharing. Particularly, academics and researchers have adopted them for networking and collaborations. This study seeks to investigate how embedded persuasive features on social networking sites designed for academics and researchers affect continuous use intention. The study adopted an existing model for assessing the effectiveness of persuasive features on systems and sampled 416 participants who are engaged in academic research and analyzed their responses. The results indicate that Social Support, Computer�Human Dialogue Support and Primary Task Support significantly impact how users perceive social networking sites designed for effective academic work. Contrary to existing knowledge that Perceived Credibility, Perceived Effectiveness, Perceived Effort and Perceived Social Support all impact an individual�s Intention to Continuous Use of a system, only Perceived Credibility was observed to impact Intention to Use continuously. The findings also proved that affective ties and mutual support on academic social networking sites influence behaviour. � 2020 Informa UK Limited, trading as Taylor & Francis Group. en_US
dc.publisher Taylor and Francis Ltd. en_US
dc.subject academic collaboration en_US
dc.subject Academic social networking sites en_US
dc.subject persuasive systems design en_US
dc.subject persuasive technology en_US
dc.subject use continuance en_US
dc.title Assessing the impact of persuasive features on user�s intention to continuous use: the case of academic social networking sites en_US
dc.type Article en_US


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