http://41.74.91.244:8080/handle/123456789/745 Thu, 14 May 2026 11:05:33 GMT 2026-05-14T11:05:33Z http://41.74.91.244:8080/handle/123456789/5219 Communication strategies for tax compliance A case study of Ghana Revenue Authority Adotey, M. The study examined how the Ghana Revenue Authority (GRA) promotes tax knowledge and compliance among small taxpayers, explored the communication strategies employed, and identified the challenges related to compliance. Guided by the Theory of Planned Behaviour and the Slippery Slope Framework, the research adopted a qualitative approach, collecting data through semi-structured interviews with five (5) participants. The findings revealed that GRA employs segmented messaging, diverse communication channels, and culturally responsive strategies to enhance engagement, although issues such as inconsistent messaging, accessibility barriers in rural areas, and gaps in feedback mechanisms hinder effectiveness. Tailored campaigns incorporating vernacular translations and storytelling were noted to build trust and encourage compliance. However, low literacy levels and limited public understanding of tax revenue utilisation remained significant challenges. The study recommended expanding interactive communication tools, improving feedback systems, and fostering transparency about the use of tax revenues to strengthen compliance efforts. These findings underscore the need for inclusive and adaptive communication approaches to address the socio-economic and cultural realities of small taxpayers in Ghana. Keywords: Tax, Compliance, Communication Strategies, GRA, Small Taxpayers A thesis submitted to the School of Graduate Studies In partial fulfilment of the requirements for the award of the degree of Master of Philosophy (Strategic Communication) DEPARTMENT OF STRATEGIC COMMUNICATION SCHOOL OF COMMUNICATION AND MEDIA STUDIES UNIVERSITY OF EDUCATION, WINNEBA JULY, 2024 Mon, 01 Jul 2024 00:00:00 GMT http://41.74.91.244:8080/handle/123456789/5219 2024-07-01T00:00:00Z http://41.74.91.244:8080/handle/123456789/5171 Online self-presentation of religious organisations- A study of two selected Pentecostal Churches in Ghana Abeka-Daniels, M. This study investigates self-presentation strategies of two prominent Pentecostal churches in Ghana, The Church of Pentecost (COP) and The Assemblies of God Church (AG) on Facebook. Employing self-presentation theory, the research sought to uncover how these churches used social media to project their religious identity and the motivations behind their online portrayals. Through qualitative content analysis and interviews with social media administrators, the research identified key themes such as evangelism, leadership, altruism, and social influence, as underpinnings of the selected churches' self-presentation strategies. The findings also revealed that both churches actively engage in promoting themselves as evangelistic consortia, leadership-centric entities, and socially influential organisations. By exploring these churches' strategic use of social media to enhance visibility, manage reputation, and establish thought leadership, this research contributes to the discourse on religious identity management and public relations in the digital era. The findings highlighted that these churches use Facebook to reinforce their organisational values, engage audiences, and adapt to contemporary communication trends, thereby filling a gap in literature on African religious organisations’ self-presentation in online spaces. The study recommended that the two churches increased their interaction with followers as well as refine their use of visual content. The study suggested that future studies should include other social media platforms to broaden understanding of how religious organisations in Ghana use digital platforms to manage identity, engage diverse audiences, and reinforce their influence within contemporary social and cultural framewo A thesis in the department of Strategic Communication, School of Communication and Media Studies, submitted to the school of graduate studies in partial fulfilment of the requirements for the award of degree of Master of Philosophy (Strategic Communication) in the University of Education, Winneba OCTOBER, 2024 Tue, 01 Oct 2024 00:00:00 GMT http://41.74.91.244:8080/handle/123456789/5171 2024-10-01T00:00:00Z http://41.74.91.244:8080/handle/123456789/5130 Experiences of male kindergarten teachers about their profession in the Nanton District Owusu, I.A. A Dissertation submitted in the Department of Development Communication, School of Communication and Media Studies, submitted to the School of Graduate Studies in partial fulfilment. of the requirements for the award of the degree of Master of Philosophy (Development Communication) in the University of Education,Winneba May, 2024 Wed, 01 May 2024 00:00:00 GMT http://41.74.91.244:8080/handle/123456789/5130 2024-05-01T00:00:00Z http://41.74.91.244:8080/handle/123456789/5129 Experiences of husbands of female pastors- navigating gender roles and communication dynamics in marital relationships Kpeli, Y.M. This study explored the experiences of husbands of female pastors/priests, focusing on navigating gender roles and communication dynamics in marital relationships. Motivated by the growing number of women entering into pastoral ministry and the limited research on their spouses’ experience, the study aimed to address a significant gap in literature. Using social role theory and communication adaptation theory, the research examined these husbands' communication patterns and gender role negotiation. Employing a phenomenological approach, data were gathered from five husbands using purposive sampling and semi-structured interviews, and they were thematically analysed. The findings revealed that communication in these marriages is characterised by openness, transparency, connection, intimacy, and partnership. Such dynamics enhance emotional bonding and marital contentment, with husbands using these communication methods to support and strengthen their relationships with their pastor wives. Additionally, husbands provide support in their wives' pastoral journeys by contributing financially, attending church activities, and sharing household tasks, emphasising the need for reciprocal assistance in achieving a harmonious marriage. The study highlighted that husbands ensure equal opportunities for self-expression, fostering mutual respect and understanding. They adapt to new situations and make compromises to maintain marital satisfaction. According to the research, husbands of female pastors develop coping mechanisms, such as effective communication, support networks, and counselling, to navigate the complexities arising from their wives' pastoral roles and unique challenges. The study concluded that communication dynamics in marriages are centred on partnership, intimacy, and transparency, strengthening the bond between spouses and promoting conflict resolution. Husbands of female pastors play a significant role in supporting their wives' pastoral duties, contributing to church activities, and managing household tasks, highlighting the importance of effective communication and mutual respect. The findings have practical implications for churches, counsellors, and support networks in developing programs and policies that enhance the well-being of pastoral couples and encourage more inclusive and supportive marital dynamics in ministry contexts A Thesis in the Department of Development Communication, School of Communication and Media Studies, submitted to the School of Graduate Studies in partial fulfilment of the requirements for the award of the degree of Master of Philosophy (Development Communication) in the University of Education, Winneba NOVEMBER, 2023 Wed, 01 Nov 2023 00:00:00 GMT http://41.74.91.244:8080/handle/123456789/5129 2023-11-01T00:00:00Z