http://41.74.91.244:8080/handle/123456789/80 2026-04-04T22:51:58Z http://41.74.91.244:8080/handle/123456789/520 The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry Yeboah-Asiamah E.; Quaye D.M.; Nimako S.G. Purpose � The purpose of this paper is to empirically examine the relationship between lucky draw sales promotion (LDSP) and the four phases of brand loyalty in the telecommunication industry. Design/methodology/approach � A self-administered structure questionnaire was used to collect primary data from conveniently sampled 338 lucky draw winners in the Ghanaian telecommunication industry. A response rate of 67.1 percent was obtained for data analysis using structural equation modeling approach. Findings � It was found that LDSP positively relate to cognitive brand loyalty, and to behavioral brand loyalty through affective and conative brand loyalty. All hypothesized relationships among the sequential four-stage loyalty were confirmed, except the direct relationship between LDSP and behavioral brand loyalty. Research limitations/implications � The findings are limited to lucky draw winners in the telecommunication industry. Practical implications � Marketers can increase brand loyalty and profit more from their customers through targeted programs with hedonic benefits to build strong commitment level (conative brand loyalty), strong favoritism (affective brand loyalty) and strong beliefs about the superiority (cognitive brand loyalty) of a brand. Originality/value � Theoretically, this study fills the void of empirical studies on non-price sales promotion techniques of lucky draw and customer brand loyalty in the telecommunication sector in developing economy context, and contributes to the body of knowledge in the area of customer brand loyalty and LDSP. � 2016, � Emerald Group Publishing Limited. Yeboah-Asiamah, E., Department of Marketing and Customer Management, University of Ghana, Legon, Accra, Ghana; Quaye, D.M., Department of Marketing and Customer Management, University of Ghana, Legon, Accra, Ghana; Nimako, S.G., Department of Management Studies Education, University of Education, Winneba, Kumasi, Ghana 2016-01-01T00:00:00Z http://41.74.91.244:8080/handle/123456789/437 Do entrepreneurs always benefit from business failure experience? Boso N.; Adeleye I.; Donbesuur F.; Gyensare M. Business failure and its effect on entrepreneurial engagement has attracted substantial scholarly attention in entrepreneurship research. We contend that knowledge is lacking on the entrepreneurial learning mechanism and entrepreneurial alertness condition under which business failure experience influences new venture performance. In an empirical examination of 240 entrepreneurs operating in multiple industries in a sub-Saharan African country, we use a longitudinal data set to show that business failure experience does not always influence new venture performance. Rather, business failure experience influences new venture performance when it is channelled through entrepreneurial learning under conditions of increasing levels of entrepreneurial learning and a greater degree of alertness to new business opportunities. We discuss these findings and provide avenues for extending this emerging area of scholarly research. � 2018 Elsevier Inc. Boso, N., KNUST School of Business, Kwame Nkrumah University of Science & Technology, University Post Office, Kumasi, Ghana; Adeleye, I., The University of Tennessee, Knoxville, 402-B Stokely Management Center, Knoxville, TN 37996�4140, United States; Donbesuur, F., Leeds University Business School, University of LeedsLS2 7JT, United Kingdom; Gyensare, M., University of Education Winneba, Winneba, Ghana 2019-01-01T00:00:00Z http://41.74.91.244:8080/handle/123456789/325 The state of enterprises in West Africa: Psychological, managerial and environmental perspectives Okyireh R.O.; Okyireh M.A.A. This chapter evaluates the outcome of several studies undertaken in selected countries in West Africa on international entrepreneurship. Published works on venture creation and start-ups have been on the front burner for several decades on the best tactics in dealing with concerns. Entrepreneurial issues differ from one continent to another; however, there seems to be a common thread that weaves the fabric of the various continents including Africa. Studies on international entrepreneurship published between 2003 and 2019 were reviewed, and we concluded that entrepreneurship begins from small-scale businesses in West African societies and migrates into medium to large scales. Though several motives can be attributed to the reasons why people engage in entrepreneurship in West Africa, the success rate largely depends on one's self, family as well as government policies. The pivot of the research can be classified into psychological, management and environmental factors. We propose a model to capture the findings of the studies reviewed. Implications from this study are discussed for practice and future research. � 2021 World Scientific Publishing Company. Okyireh, R.O., Department of Marketing, Procurement and Supply Chain Management, University of Education, Winneba, Ghana; Okyireh, M.A.A., Department of Business Administration, University of Professional Studies, Accra, Ghana 2021-01-01T00:00:00Z