http://41.74.91.244:8080/handle/123456789/745 2026-06-15T09:13:37Z 2026-06-15T09:13:37Z Kpan-Naa, M. http://41.74.91.244:8080/handle/123456789/5267 2026-06-10T11:01:31Z 2023-09-01T00:00:00Z

The use of generative artificial intelligence (AI) in academic research A study of postgraduate students at University of Education, Winneba Kpan-Naa, M. This article explores the use of generative (AI) in academic research at the University of Education, Winneba (UEW). With the pervasion of artificial intelligence, there have been debates about its applications and implications on various sectors including teaching and learning in higher education institutions. Given the spread and use of generative (AI) tools, several scholars have conducted different studies of these communication tools from the lens of the Global North with relatively little attention on their influence in the Global South including Africa and particularly Ghana. In other words, little work has been done on how generative (AI) is changing academic activities including research in Africa and Ghana. For example, the few studies on artificial intelligence in Ghana have largely focused on the use of generative AI by faculty members in higher education with little done on how students have accepted and utilized the tools in academic work. This article addresses this gap by examining what postgraduate students at University of Education, Winneba are using generative (AI) tools in their academic research for. Utilizing a qualitative approach, this study collected data through interviews and focus group discussion for detailed insights into the experiences and motivations of graduate students in utilizing generative (AI) in academic research. The study revealed that postgraduate students are integrating generative AI tools in academic research, for example, to improve the quality of writing; reduce grammatical errors; and facilitate efficient access to research materials. These tools reduce the cognitive load associated with academic tasks, allowing postgraduate students to focus more on critical thinking and creativity. However, the study identified the potential risk for over-reliance on generative AI tools, which could lead to diminished writing skills and critical thinking abilities over time. As generative AI tools enhance the academic research and learning outcomes, there is the need for balanced approach to their integration into academic research including equipping postgraduate students with the necessary skills for responsible and ethical use. A thesis submitted to the school of graduate studies in partial fulfilment of the requirement for the award of the degree of Master of Philosophy (Development Communication) DEPARTMENT OF DEVELOPMENT COMMUNICATION, SCHOOL OF COMMUNICATION AND MEDIA STUDIES UNIVERSITY OF EDUCATION, WINNEBA SEPTEMBER, 2023

2023-09-01T00:00:00Z Adotey, M. http://41.74.91.244:8080/handle/123456789/5219 2026-05-12T10:44:34Z 2024-07-01T00:00:00Z

Communication strategies for tax compliance A case study of Ghana Revenue Authority Adotey, M. The study examined how the Ghana Revenue Authority (GRA) promotes tax knowledge and compliance among small taxpayers, explored the communication strategies employed, and identified the challenges related to compliance. Guided by the Theory of Planned Behaviour and the Slippery Slope Framework, the research adopted a qualitative approach, collecting data through semi-structured interviews with five (5) participants. The findings revealed that GRA employs segmented messaging, diverse communication channels, and culturally responsive strategies to enhance engagement, although issues such as inconsistent messaging, accessibility barriers in rural areas, and gaps in feedback mechanisms hinder effectiveness. Tailored campaigns incorporating vernacular translations and storytelling were noted to build trust and encourage compliance. However, low literacy levels and limited public understanding of tax revenue utilisation remained significant challenges. The study recommended expanding interactive communication tools, improving feedback systems, and fostering transparency about the use of tax revenues to strengthen compliance efforts. These findings underscore the need for inclusive and adaptive communication approaches to address the socio-economic and cultural realities of small taxpayers in Ghana. Keywords: Tax, Compliance, Communication Strategies, GRA, Small Taxpayers A thesis submitted to the School of Graduate Studies In partial fulfilment of the requirements for the award of the degree of Master of Philosophy (Strategic Communication) DEPARTMENT OF STRATEGIC COMMUNICATION SCHOOL OF COMMUNICATION AND MEDIA STUDIES UNIVERSITY OF EDUCATION, WINNEBA JULY, 2024

2024-07-01T00:00:00Z Abeka-Daniels, M. http://41.74.91.244:8080/handle/123456789/5171 2026-03-30T10:15:55Z 2024-10-01T00:00:00Z

Online self-presentation of religious organisations- A study of two selected Pentecostal Churches in Ghana Abeka-Daniels, M. This study investigates self-presentation strategies of two prominent Pentecostal churches in Ghana, The Church of Pentecost (COP) and The Assemblies of God Church (AG) on Facebook. Employing self-presentation theory, the research sought to uncover how these churches used social media to project their religious identity and the motivations behind their online portrayals. Through qualitative content analysis and interviews with social media administrators, the research identified key themes such as evangelism, leadership, altruism, and social influence, as underpinnings of the selected churches' self-presentation strategies. The findings also revealed that both churches actively engage in promoting themselves as evangelistic consortia, leadership-centric entities, and socially influential organisations. By exploring these churches' strategic use of social media to enhance visibility, manage reputation, and establish thought leadership, this research contributes to the discourse on religious identity management and public relations in the digital era. The findings highlighted that these churches use Facebook to reinforce their organisational values, engage audiences, and adapt to contemporary communication trends, thereby filling a gap in literature on African religious organisations’ self-presentation in online spaces. The study recommended that the two churches increased their interaction with followers as well as refine their use of visual content. The study suggested that future studies should include other social media platforms to broaden understanding of how religious organisations in Ghana use digital platforms to manage identity, engage diverse audiences, and reinforce their influence within contemporary social and cultural framewo A thesis in the department of Strategic Communication, School of Communication and Media Studies, submitted to the school of graduate studies in partial fulfilment of the requirements for the award of degree of Master of Philosophy (Strategic Communication) in the University of Education, Winneba OCTOBER, 2024

2024-10-01T00:00:00Z Owusu, I.A. http://41.74.91.244:8080/handle/123456789/5130 2026-03-24T10:06:07Z 2024-05-01T00:00:00Z

Experiences of male kindergarten teachers about their profession in the Nanton District Owusu, I.A. A Dissertation submitted in the Department of Development Communication, School of Communication and Media Studies, submitted to the School of Graduate Studies in partial fulfilment. of the requirements for the award of the degree of Master of Philosophy (Development Communication) in the University of Education,Winneba May, 2024

2024-05-01T00:00:00Z